Calexis

Tag: effective advertising

March 3, 2011

How To Evaluate Advertising Creative

What are the secrets to assessing a creative presentation when your agency shows you the work?  It is no secret.  It is just a discipline to learn.
I just got back from the presentation of a new ad.  The client did very well.  He knew how to evaluate the presented material …Read the Rest

Voyeurs and Poseurs in Advertising
October 16, 2009

Voyeurs and Poseurs in Advertising

One of the funny things about working in advertising as long as I have is that you constantly run into …Read the Rest

Part III: Media – Retail Media Buying – Audience vs Spots
June 23, 2009

Part III: Media – Retail Media Buying – Audience vs Spots

PART III: 5 Advertising Mistakes Retailers Make
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get …Read the Rest

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