Tag: effective strategy

February 12, 2011

A Real Advertising Strategy? Or a Waste of Time and Money? Here is the Litmus Test.

You have asked your advertising agency to develop a copy strategy for your marketing efforts – why?

Because you read our blog?
Because you wanted your advertising to accomplish a goal?

They come back and present a strategy addressing your goal.  So how can you tell whether it is a good one or …Read the Rest

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