Tag: ethnicity

July 17, 2010

The Cell of Identity Sets

Marketers slice and dice demography as we target consumers but we should really be looking at sets of identities and associations to define our communications targets.
With today’s data, demographics seem like a crude, unsharpened scalpel — a blunt instrument.  Grouping people into ten year age breaks, or $25,000 income splits …Read the Rest

Naming Things: An Advertising Solution
June 2, 2010

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, …Read the Rest

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