Calexis

Tag: Fraud

August 3, 2014

It’s Not Eyeballs, It’s Brains We Want to Reach

When marketers buy media, digital, broadcast or print, they often say that they are buying eyeballs.  That’s what we call how many people will see the advertising.
That’s might be what we buy, but that’s not what we want.  We need to get past the eyeballs and into the brains.
One of …Read the Rest

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