Calexis

Tag: Froot roll ups

May 21, 2017

The Real Story of “Real”

When we introduced Fruit Roll-Ups into Canada, the claim coming with the product from the U.S. was: “made with real fruit.”  This claim was not acceptable in Canada.
The logic was that the word “real” creates an artificial doubt about other products and, in any case, is gratuitous, that is, unnecessary.  …Read the Rest

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