Calexis

Tag: General Mills

April 2, 2017

Front Page Cereal Launch

There were established rules that limited the use of well known persons in advertising to children in Canada.  Then our client, General Mills, let us know they had signed a deal to launch a cereal, Pro*Stars in 1983, that would feature Wayne Gretzky, the Great One, on the package.  It …Read the Rest

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