Tag: good advertising

March 3, 2011

How To Evaluate Advertising Creative

What are the secrets to assessing a creative presentation when your agency shows you the work?  It is no secret.  It is just a discipline to learn.
I just got back from the presentation of a new ad.  The client did very well.  He knew how to evaluate the presented material …Read the Rest

The Argument Against Cleverness
September 2, 2009

The Argument Against Cleverness

The advertising industry glories in cleverness.  Clever ideas are what wins at all the award shows but it can also …Read the Rest

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