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	<title>Calexis &#187; jared</title>
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		<title>Commercials That We Don’t Believe</title>
		<link>http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=commercials-that-we-don%25e2%2580%2599t-believe</link>
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		<pubDate>Wed, 20 Jan 2010 19:12:41 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[athletes]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[candid advertising]]></category>
		<category><![CDATA[candid interviews]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[demonstrations]]></category>
		<category><![CDATA[expertise]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[slice of life advertising]]></category>
		<category><![CDATA[Timex]]></category>
		<category><![CDATA[trustworthiness]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=473</guid>
		<description><![CDATA[Which commercials do you believe?  Too few!
Many commercials are produced these days with little thought of suggesting their message is actually believable.
Maybe we gave up trying to make them believable.  But when commercials are more believable, they are more persuasive.
There are three qualities that contribute to believability: expertise, trustworthiness, and motivation.
Just to be clear, let <a href="http://calexis.com/blog/2010/01/20/commercials-that-we-don%e2%80%99t-believe/"> <b>...Read the Rest</b></a>]]></description>
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		<title>Whatever Happened to the Line Between Commercial and Editorial?</title>
		<link>http://calexis.com/blog/2010/01/14/whatever-happened-to-the-line-between-commercial-and-editorial/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=whatever-happened-to-the-line-between-commercial-and-editorial</link>
		<comments>http://calexis.com/blog/2010/01/14/whatever-happened-to-the-line-between-commercial-and-editorial/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 16:37:38 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Media Criticism]]></category>
		<category><![CDATA[Hummer]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Monty Hall]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[People's Choice]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[PVR]]></category>
		<category><![CDATA[TIVO]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=444</guid>
		<description><![CDATA[The People’s Choice awards was well on its way when they declared a pizza break and a team of well labelled DiGiorno pizza servers came marching out with pizza.  And then there were the celebrities who were taking photos with their Kodak cameras – loudly labelled at that.
It got me wondering where the line between <a href="http://calexis.com/blog/2010/01/14/whatever-happened-to-the-line-between-commercial-and-editorial/"> <b>...Read the Rest</b></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Voyeurs and Poseurs in Advertising</title>
		<link>http://calexis.com/blog/2009/10/16/voyeurs-and-poseurs-in-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=voyeurs-and-poseurs-in-advertising</link>
		<comments>http://calexis.com/blog/2009/10/16/voyeurs-and-poseurs-in-advertising/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 22:39:19 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bill cosby]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[jared]]></category>
		<category><![CDATA[poseurs]]></category>
		<category><![CDATA[voyeurs]]></category>
		<category><![CDATA[where's the beef]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=321</guid>
		<description><![CDATA[One of the funny things about working in advertising as long as I have is that you constantly run into people who tell you about great advertising they have seen.  More than half the time they cannot, for the life of them, tell you what the product is.
While they are entertained by what they have <a href="http://calexis.com/blog/2009/10/16/voyeurs-and-poseurs-in-advertising/"> <b>...Read the Rest</b></a>]]></description>
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