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	<title>Calexis &#187; lawyers</title>
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		<title>Who Said Advertising Was a Contract</title>
		<link>http://calexis.com/blog/2009/09/20/who-said-advertising-was-a-contract/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=who-said-advertising-was-a-contract</link>
		<comments>http://calexis.com/blog/2009/09/20/who-said-advertising-was-a-contract/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 00:14:03 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[advertising should be honest]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[limited vision of law]]></category>
		<category><![CDATA[Mad Men]]></category>

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		<description><![CDATA[One of the key problems in the advertising industry is the concept that an ad is a form of expressing a legal contract.  Really?
Somewhere in the days following Mad Men, the idea took hold that a commercial was an offer of a contract so all the legal conditions and disclaimers started to be added.
This was <a href="http://calexis.com/blog/2009/09/20/who-said-advertising-was-a-contract/"> <b>...Read the Rest</b></a>]]></description>
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