Tag: legal

June 12, 2012

When the Truth Is Not Believable, and the Believable Is Not True

It is always rough to find a compelling claim for advertising. But what happens when you have a compelling and legitimate claim that people just don’t believe?
A long time ago, I worked on Tang instant beverage in the United States.  It was a product that was virtually 100% natural.  …Read the Rest

Who Said Advertising Was a Contract
September 20, 2009

Who Said Advertising Was a Contract

One of the key problems in the advertising industry is the concept that an ad is a form of expressing …Read the Rest

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