Calexis

Tag: Managing advertising

July 20, 2011

Buying a Dog and Barking Yourself

You hire a professional and then micromanage every detail of what they do for you, we describe it as “buying a dog and barking yourself.”
It is a hard balance to manage.
For advertising, the marketer has a particular goal they want to achieve such as sales increases, or product news that …Read the Rest

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