Calexis

Tag: Media

June 23, 2009

Part III: Media – Retail Media Buying – Audience vs Spots

PART III: 5 Advertising Mistakes Retailers Make
Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get to the point.
The vast majority of retailers do not have a clue when it comes to buying media.
They often assume that because they listen to a particular radio station or …Read the Rest

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