Calexis

Tag: near cash

December 24, 2009

How Aeroplan Learned to Suck

I don’t think I have seen a better barometer of service declines than Aeroplan. Or of how something can start as one thing and, with logical decisions along the way, completely lose its vision to become the opposite.
I was a Director of the advertising agency that launched the Aeroplan …Read the Rest

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