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	<title>Calexis &#187; planning</title>
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		<title>Part III: Media &#8211; Retail media buying &#8211; audience vs spots</title>
		<link>http://calexis.com/blog/2009/06/23/part-iii-media-retail-media-buying-audience-vs-spots/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=part-iii-media-retail-media-buying-audience-vs-spots</link>
		<comments>http://calexis.com/blog/2009/06/23/part-iii-media-retail-media-buying-audience-vs-spots/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 20:35:50 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[retail advertising]]></category>

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		<description><![CDATA[Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get to the point.
The vast majority of retailers do not have a clue when it comes to buying media.
They often assume that because they listen to a particular radio station or read a newspaper that everyone else does.
In larger metro areas, the <a href="http://calexis.com/blog/2009/06/23/part-iii-media-retail-media-buying-audience-vs-spots/"> <b>...Read the Rest</b></a>]]></description>
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