Calexis

Tag: promotion

February 12, 2020

How I Got the Kitchen Staff Drunk

My very first assignment at Young & Rubicam New York in 1972 was to work on the Rums of Puerto Rico account.  We promoted the many rums that were produced on the island, which included Bacardi, Don Q, and more.  We ran some elegant advertising focusing on the white version …Read the Rest

Whatever Happened to the Line Between Commercial and Editorial?
January 14, 2010

Whatever Happened to the Line Between Commercial and Editorial?

The People’s Choice awards was well on its way when they declared a pizza break and a team of well …Read the Rest

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