Calexis

Tag: quintile

July 10, 2009

When Do Advertising Ideas Wear-out?

When I worked in New York, we spent a lot time analyzing commercial exposure with the heaviest viewing quintile, that is the one fifth of the viewers that see the most television.
These people saw a particular commercial 20 or 30 times. We had great fear that commercials with that …Read the Rest

Powered by WordPress.
Calotropis theme by itx