Tag: reasons why

February 6, 2011

Copy Strategy: Map to Success

Everyone seems to have an opinion of which commercials are good and which ones are bad.  For me, it is all about what is the copy strategy.  The Copy Strategy is all about what the commercial is trying to achieve.
Most people assume all commercials are trying to do the same …Read the Rest

Parables of Gary
January 27, 2010

Parables of Gary

My old friend Gary used to tell little parables in business situations to help resolve situations.  Here are some and …Read the Rest

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