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	<title>Calexis &#187; reasons why</title>
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	<description>Advertising and Marketing Counsel Blog</description>
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		<title>Copy Strategy: Map to Success</title>
		<link>http://calexis.com/blog/2011/02/06/copy-strategy-map-to-success/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=copy-strategy-map-to-success</link>
		<comments>http://calexis.com/blog/2011/02/06/copy-strategy-map-to-success/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 03:27:06 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[copy template]]></category>
		<category><![CDATA[creative strategy]]></category>
		<category><![CDATA[promise]]></category>
		<category><![CDATA[reasons why]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=1366</guid>
		<description><![CDATA[Everyone seems to have an opinion of which commercials are good and which ones are bad.  For me, it is all about what is the copy strategy.  The Copy Strategy is all about what the commercial is trying to achieve.
Most people assume all commercials are trying to do the same thing.  Entertain them.  Not so.
Consider <a href="http://calexis.com/blog/2011/02/06/copy-strategy-map-to-success/"> <b>...Read the Rest</b></a>]]></description>
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		<title>Parables of Gary</title>
		<link>http://calexis.com/blog/2010/01/27/parables-of-gary/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=parables-of-gary</link>
		<comments>http://calexis.com/blog/2010/01/27/parables-of-gary/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 23:10:07 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[argument]]></category>
		<category><![CDATA[business parables]]></category>
		<category><![CDATA[chicken and pig]]></category>
		<category><![CDATA[committed]]></category>
		<category><![CDATA[involved]]></category>
		<category><![CDATA[optomist]]></category>
		<category><![CDATA[parables]]></category>
		<category><![CDATA[pessimist]]></category>
		<category><![CDATA[reasons why]]></category>
		<category><![CDATA[two kinds of people]]></category>

		<guid isPermaLink="false">http://calexis.com/blog/?p=454</guid>
		<description><![CDATA[My old friend Gary used to tell little parables in business situations to help resolve situations.  Here are some and some more:
Consider the Two Kinds of People
It is often said that there are two kinds of people in the world.
James Thurber, for example, said there are two kinds of people in the world, those that <a href="http://calexis.com/blog/2010/01/27/parables-of-gary/"> <b>...Read the Rest</b></a>]]></description>
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