Tag: retail advertising; owner; retailer; bankruptcy; advertising; marketing

June 21, 2009

PART II: What’s More Important? Your Ego or Your Business

PART II: 5 Advertising Mistakes Retailers Make
Recently I had a meeting with an accountant who does turnarounds. He attempts to save companies that are teetering on the brink of bankruptcy by nursing them back to health.
I asked him whether some company owners put their ego ahead of the survival of …Read the Rest

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