Calexis

Tag: retail advertising

December 16, 2009

Car Dealers Don’t Know how to Advertise.

Anyone in the car business or the advertising business who knows me has probably heard me say that retail car advertising sucks.
Let’s face it, for the past thirty years or so not much has changed in how dealers advertise cars. What puzzles me however, is that dealers continue to …Read the Rest

Part III: Media – Retail media buying – audience vs spots
June 23, 2009

Part III: Media – Retail media buying – audience vs spots

Let’s avoid textbook definitions of GRPs, reach and frequency, CPP and CPM and get to the point.
The vast majority of …Read the Rest

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