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	<title>Calexis &#187; secret ingredient</title>
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		<title>Comparative and Competitive Advertising</title>
		<link>http://calexis.com/blog/2009/11/02/comparative-and-competitive-advertising/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=comparative-and-competitive-advertising</link>
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		<pubDate>Mon, 02 Nov 2009 14:42:10 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Comparative advertising]]></category>
		<category><![CDATA[competitive advertising]]></category>
		<category><![CDATA[secret ingredient]]></category>

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		<description><![CDATA[There are quite a few legal restrictions on comparative advertising where names are named and products/services are compared with their competitors.  But there are not nearly as many on competitive advertising.
Here are some of the techniques we use to develop very competitive advertising, while still complying with legal and industry guidelines.

Comparison Against a Known <a href="http://calexis.com/blog/2009/11/02/comparative-and-competitive-advertising/"> <b>...Read the Rest</b></a>]]></description>
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