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	<title>Calexis &#187; slippage</title>
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		<title>How Aeroplan Learned to Suck</title>
		<link>http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-aeroplan-learned-to-suck</link>
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		<pubDate>Thu, 24 Dec 2009 08:12:24 +0000</pubDate>
		<dc:creator>Barry Milavsky</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Aeroplan]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[incentive program]]></category>
		<category><![CDATA[near cash]]></category>
		<category><![CDATA[slippage]]></category>
		<category><![CDATA[Visa card]]></category>

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		<description><![CDATA[I don’t think I have seen a better barometer of service declines than Aeroplan.  Or of how something can start as one thing and, with logical decisions along the way, completely lose its vision to become the opposite.
I was a Director of the advertising agency that launched the Aeroplan program and so was one <a href="http://calexis.com/blog/2009/12/24/how-aeroplan-learned-to-suck/"> <b>...Read the Rest</b></a>]]></description>
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