Robin Hood Multifoods

Wheatwise

Wheatwise
Use of double space ad to add impact

Robin Hood Bakery Night In Canada

Robin Hood Bakery Night In Canada

Robin Hood Bakery Night In Canada
» Key Problem
Robin Hood wanted to introduce a new trans fat free bread mix to the Bakery trade.

» Creative Strategy
Create a brand that makes sense of No trans fats.

» Market Results
Launch is meeting objectives

» Executional Elements
  • Name and Logo
  • Print
  • Trade Show Event (Bakery Night in Canada)
» Key Strategic Insights
  • Connote purity and strategically reinforce high quality and leadership of Robin Hood Multifoods.
  • Brand allows for future product additions.