Use of double space ad to add impact
» Key Problem
Robin Hood wanted to introduce a new trans fat free bread mix to the Bakery trade.
» Creative Strategy
Create a brand that makes sense of No trans fats.
» Market Results
Launch is meeting objectives
» Executional Elements
» Key Strategic Insights
- Name and Logo
- Trade Show Event (Bakery Night in Canada)
- Connote purity and strategically reinforce high quality and leadership of Robin Hood Multifoods.
- Brand allows for future product additions.