1.0Calexishttps://calexis.comrich600338<blockquote class="wp-embedded-content" data-secret="NJeIC9ueyn"><a href="https://calexis.com/index.php/2025/05/01/we-leave-you-caressable/">We Leave You Caressable</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://calexis.com/index.php/2025/05/01/we-leave-you-caressable/embed/#?secret=NJeIC9ueyn" width="600" height="338" title="“We Leave You Caressable” — Calexis" data-secret="NJeIC9ueyn" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://calexis.com/wp-includes/js/wp-embed.min.js </script> https://calexis.com/wp-content/uploads/2022/06/Camay-Lagos-Wash-My-Back.jpg531450The Creative strategy for Camay bar soap in Venezuela was that it was gentle, leaving skin feeling soft because Camay contained cold cream. Softness was the end benefit of using the product, being caressable was what we called the end-end benefit, a social benefit to a physical one. The commercials were designed to empower the […]