{"version":"1.0","provider_name":"Calexis","provider_url":"https:\/\/calexis.com","title":"It Was All Downhill From There! - Calexis","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Se0e2p5YTl\"><a href=\"https:\/\/calexis.com\/index.php\/2023\/01\/02\/it-was-all-downhill-from-there\/\">It Was All Downhill From There!<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/calexis.com\/index.php\/2023\/01\/02\/it-was-all-downhill-from-there\/embed\/#?secret=Se0e2p5YTl\" width=\"600\" height=\"338\" title=\"&#8220;It Was All Downhill From There!&#8221; &#8212; Calexis\" data-secret=\"Se0e2p5YTl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/calexis.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/calexis.com\/wp-content\/uploads\/2026\/01\/Rob-Boyd-with-Fuji-helmet.jpg","thumbnail_width":612,"thumbnail_height":401,"description":"We had launched a cereal with Wayne Gretzky on the box in 1984. It was a front page success in Canada.\u00a0This was unusual because cereals are rarely launched in Canada alone. Usually we relaunched cereals that already had been successes in the United States, our huge test market to the south. Things had gone smoothly [&hellip;]"}