{"version":"1.0","provider_name":"Calexis","provider_url":"https:\/\/calexis.com","title":"The Argument Against Cleverness - Calexis","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"WDOOAKT8rD\"><a href=\"https:\/\/calexis.com\/index.php\/2026\/05\/27\/the-argument-against-cleverness\/\">The Argument Against Cleverness<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/calexis.com\/index.php\/2026\/05\/27\/the-argument-against-cleverness\/embed\/#?secret=WDOOAKT8rD\" width=\"600\" height=\"338\" title=\"&#8220;The Argument Against Cleverness&#8221; &#8212; Calexis\" data-secret=\"WDOOAKT8rD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/calexis.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/calexis.com\/wp-content\/uploads\/2026\/05\/Too-Clever-Crop.jpg","thumbnail_width":443,"thumbnail_height":511,"description":"The advertising industry glorifies cleverness and wit. Clever ideas are the ones that win at all the award shows. But clever can also lose the customer. Sometimes folks in our industry use their cleverness to feel superior over the poor schmucks who are their target market. That lack of humility can turn off the target [&hellip;]"}