{"version":"1.0","provider_name":"Calexis","provider_url":"https:\/\/calexis.com","title":"The Added Value of Acting over Announcing - Calexis","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"yEj44Cg1Cp\"><a href=\"https:\/\/calexis.com\/index.php\/2026\/10\/12\/the-added-value-of-acting-over-announcing\/\">The Added Value of Acting over Announcing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/calexis.com\/index.php\/2026\/10\/12\/the-added-value-of-acting-over-announcing\/embed\/#?secret=yEj44Cg1Cp\" width=\"600\" height=\"338\" title=\"&#8220;The Added Value of Acting over Announcing&#8221; &#8212; Calexis\" data-secret=\"yEj44Cg1Cp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/calexis.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/calexis.com\/wp-content\/uploads\/2026\/09\/image.png","thumbnail_width":165,"thumbnail_height":173,"description":"The quality of acting in television commercials and influencer videos has deteriorated to the point where copy is just announced or talking points regurgitated. Maybe we have forgotten why good acting makes a difference. When an announcer or influencer tells you \u201cTry the new XRB20, it\u2019s great!&nbsp;Buy it now!\u201d \u2013 you get the message.&nbsp;But you [&hellip;]"}