{"id":133,"date":"2025-05-01T11:38:12","date_gmt":"2025-05-01T11:38:12","guid":{"rendered":"https:\/\/calexis.com\/?p=133"},"modified":"2026-02-28T20:33:26","modified_gmt":"2026-02-28T20:33:26","slug":"your-job-is-easy-my-job-is-hard","status":"publish","type":"post","link":"https:\/\/calexis.com\/index.php\/2025\/05\/01\/your-job-is-easy-my-job-is-hard\/","title":{"rendered":"Your Job Is Easy; My Job Is Hard"},"content":{"rendered":"\n

It is quite amazing how easy your job is.  Just ask someone who doesn\u2019t do it.<\/p>\n\n\n\n

At the same time, from your point of view, their job is amazingly easy.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

We get this every day in advertising because with digital tools it is not that challenging to make something that looks like an ad. But as I have pointed out in previous blogs, something that looks like a fish<\/a> isn\u2019t necessarily a fish.<\/p>\n\n\n\n

Clients are prone to asking us to do something almost impossible with no time available, and, well most of the time, we make it happen.\u00a0They think no time is required to accomplish the impossible.\u00a0Why? Because our job is easy.<\/p>\n\n\n\n

So we get questions like, \u201cCan you take this low resolution image and convert it to high resolution?\u201d<\/p>\n\n\n\n

Equally, I can make your<\/strong><\/em> job also sound simple with my almost complete lack of understanding of what you have to do to get results.<\/p>\n\n\n\n

Can you just do this\u2026 it should be easy because all you have to do is probably punch a button on your computer\u2026. how hard can that be?\u00a0Since I don\u2019t know anything about your job, to me it has to be easy. I mean, let`s face it, it\u2019s not rocket surgery.\u00a0How tough can it be?<\/p>\n\n\n\n

My job is hard because I know all the complications and all the things that could go wrong.<\/p>\n\n\n\n

But after achieving my 10,000 hours of learning how to do my job, I have to admit it: My job is<\/em> easy.<\/p>\n\n\n\n

After the first few hundreds of print ads, radio and television commercials, it is not that hard to knock off something. I bet if you gave Paul McCartney<\/a> a few lines and some chords he could craft a song out of it.\u00a0 So actually doing the work isn\u2019t too hard.<\/p>\n\n\n\n

Making sure what you have done is a good one takes more than just being able to knock off something.<\/p>\n\n\n\n

And that\u2019s what separates excellence from maudlin. The ability to not only create the work but know when it is any good or not.\u00a0Now that can be hard.<\/p>\n\n\n\n

People with less experience fall in love with their own advertising ideas. I guess because they don\u2019t have that many and coming up with something is novel. Sometimes, many times, this is to their own detriment.<\/p>\n\n\n\n

But, again, for the advertising professional, coming up with ideas is relatively easy.<\/p>\n\n\n\n

The really hard parts, in addition to making sure you select the best of many ideas, is getting approval through layers of clients and lawyers.<\/p>\n\n\n\n

Look at how many people have opinions without knowledge on any political issues. How tough can it be? What do you mean there might be ramifications? Next thing they will take a reality TV actor and let him run things. Naaah. Never happen.<\/p>\n\n\n\n

Oh, and by the way, make me one of the machines in the graphic for this story. It can`t be too hard.\u00a0After all, they already drew it for you.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

It is quite amazing how easy your job is.  Just ask someone who doesn\u2019t do it. At the same time, from your point of view, their job is amazingly easy. We get this every day in advertising because with digital tools it is not that challenging to make something that looks like an ad. But\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,5],"tags":[],"class_list":["post-133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-life","category-media"],"yoast_head":"\nYour Job Is Easy; My Job Is Hard - Calexis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calexis.com\/index.php\/2025\/05\/01\/your-job-is-easy-my-job-is-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Job Is Easy; My Job Is Hard - Calexis\" \/>\n<meta property=\"og:description\" content=\"It is quite amazing how easy your job is.  Just ask someone who doesn\u2019t do it. 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