{"id":143,"date":"2025-05-01T11:39:15","date_gmt":"2025-05-01T11:39:15","guid":{"rendered":"https:\/\/calexis.com\/?p=143"},"modified":"2026-04-27T17:26:07","modified_gmt":"2026-04-27T17:26:07","slug":"between-between-and-drink-a-chair","status":"publish","type":"post","link":"https:\/\/calexis.com\/index.php\/2025\/05\/01\/between-between-and-drink-a-chair\/","title":{"rendered":"Between, Between and Drink a Chair"},"content":{"rendered":"\n<p>Be careful with translations.&nbsp; Relying on Google or any other digital translation can bring you problems,&nbsp; Not just small mistakes; but mistakes where the meaning is jumbled up and confusing.<\/p>\n\n\n\n<p>Effectively using a language that you to communicate with customers requires understanding the cultural context that it comes in.<\/p>\n\n\n\n<p>The title of this blog is the literal translation of&nbsp;<strong><em>entre, entre y tome una silla<\/em><\/strong><em>&nbsp;<\/em>in Spanish.&nbsp; Which more often means&nbsp;<strong><em>Come in, come in and have a seat<\/em><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/calexis.com\/wp-content\/uploads\/2022\/01\/Blue-Chair-Rum.png\" alt=\"\" class=\"wp-image-145\" style=\"width:323px;height:323px\" srcset=\"https:\/\/calexis.com\/wp-content\/uploads\/2022\/01\/Blue-Chair-Rum.png 700w, https:\/\/calexis.com\/wp-content\/uploads\/2022\/01\/Blue-Chair-Rum-300x300.png 300w, https:\/\/calexis.com\/wp-content\/uploads\/2022\/01\/Blue-Chair-Rum-150x150.png 150w, https:\/\/calexis.com\/wp-content\/uploads\/2022\/01\/Blue-Chair-Rum-660x660.png 660w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p>Lest you think that English is immune to the context, particularly cultural context of meaning, consider the word \u201ctable.\u201d<\/p>\n\n\n\n<p>If you are in a meeting with U.S. speakers of English, \u201cto table\u201d means to put aside.&nbsp; But in England, \u201cto table\u201d means to discuss it&nbsp;now&nbsp;as the next agenda point.&nbsp; Same word.&nbsp; Opposite meaning.&nbsp; There are quite a few words and expressions like that where the cultural context makes a huge difference in the meaning.<\/p>\n\n\n\n<p>There are also ideas where the cultural context requires using different words.&nbsp; When we dealt with an Australian client, we did considerable work with their&nbsp;<em>superannuation<\/em>&nbsp;products.&nbsp; At first our account manager did not understand what they were talking about.&nbsp; Why?&nbsp; Because what they call superannuation we call pensions.&nbsp; Same idea, but different words in different contexts.<\/p>\n\n\n\n<p>The same is true in French and Spanish, the most common languages we work with beyond English.&nbsp; It makes a difference if it is Quebec French or France French.&nbsp; And Spanish has so many flavours it is hard to be culturally neutral.&nbsp; From Spain to Argentina to Colombia, people use different words and have different idiomatic expressions to refer to the same things.<\/p>\n\n\n\n<p>The message here, like it always is for communications,&nbsp;start with an understanding of who you are speaking to.&nbsp; And make sure the message is not just passable to them, but reaches them in a way they can understand.&nbsp; Remember the goal is to get through, be clear and be remembered.<\/p>\n\n\n\n<p>For translations, use someone who has a cultural background that relates to your target, not just the language skills.&nbsp; The language is only half of the equation.&nbsp; Every piece of communication has a context it is received in.&nbsp; And clarity is what you are after.<\/p>\n\n\n\n<p>If you liked this, read more at <a href=\"http:\/\/Calexis.com\" type=\"link\" id=\"Calexis.com\">Calexis.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Be careful with translations.&nbsp; Relying on Google or any other digital translation can bring you problems,&nbsp; Not just small mistakes; but mistakes where the meaning is jumbled up and confusing. Effectively using a language that you to communicate with customers requires understanding the cultural context that it comes in. The title of this blog is\u2026 <span class=\"read-more\"><a href=\"https:\/\/calexis.com\/index.php\/2025\/05\/01\/between-between-and-drink-a-chair\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,5,4],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-life","category-media","category-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Between, Between and Drink a Chair - Calexis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calexis.com\/index.php\/2025\/05\/01\/between-between-and-drink-a-chair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Between, Between and Drink a Chair - Calexis\" \/>\n<meta property=\"og:description\" content=\"Be careful with translations.&nbsp; Relying on Google or any other digital translation can bring you problems,&nbsp; Not just small mistakes; but mistakes where the meaning is jumbled up and confusing. 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