{"id":806,"date":"2022-03-17T17:30:00","date_gmt":"2022-03-17T17:30:00","guid":{"rendered":"https:\/\/calexis.com\/?p=806"},"modified":"2026-01-06T17:42:36","modified_gmt":"2026-01-06T17:42:36","slug":"the-green-dwarf","status":"publish","type":"post","link":"https:\/\/calexis.com\/index.php\/2022\/03\/17\/the-green-dwarf\/","title":{"rendered":"The Green Dwarf"},"content":{"rendered":"\n

<\/a>There were many times when we presented commercials to clients who we felt wanted to make changes to make sure their input was included in the commercial.<\/p>\n\n\n\n

The one who pays the piper wants to call the tune and be recognized.<\/p>\n\n\n\n

So here is how we would describe a typical commercial: two women are discussing a problem that they are having when a green dwarf walks.\u00a0One woman recommends trying the client\u2019s product to the other woman.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

We cut to a demo of the product in action. It is a hero solving the problem.\u00a0Cut back to the two women, where the one with the problem thanks her friend for the recommendation and expresses satisfaction. End shot of product with slogan.<\/p>\n\n\n\n

The expected client response would sound something like this: \u201cGreat commercial, I really like it \u2014 except what is that green dwarf doing in the opening scene?\u201d<\/p>\n\n\n\n

We smack our collective foreheads in astonishment! \u201cExcellent call.\u00a0Yes!!\u00a0We should get rid of that green dwarf!” There is some collective discussion, then we ask if other than that the commercial would be perfect.\u00a0“Good call, client!\u00a0Good call.\u201d<\/p>\n\n\n\n

The solution \u2014 the client got to make a change that was extraneous to the commercial.\u00a0And we got the commercial approved.\u00a0Win \u2013 win! The client was impressed they had made a positive impact in the commercial, one that the agency agreed with, and was proud of the work that included a touch of their authorship. Collaboration!!<\/p>\n\n\n\n

Why did we call it a green dwarf?\u00a0Who knows. It was kind of a disposable MacGuffin<\/a>. <\/strong>A sacrificial catalyst that helped us arrive at the place where we wished to be, but a MacGuffin that never arrived itself. There for the presentation, but not the production.<\/p>\n\n\n\n

Except, of course, when we were doing commercials for Lucky Charms which magically included Lucky the Leprechaun.<\/p>\n\n\n\n

Happy St. Patrick\u2019s Day!<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

There were many times when we presented commercials to clients who we felt wanted to make changes to make sure their input was included in the commercial. The one who pays the piper wants to call the tune and be recognized. 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