Category Archives: Advertising

Between, Between and Drink a Chair

Be careful with translations.  Relying on Google or any other digital translation can bring you problems,  Not just small mistakes; but mistakes where the meaning is jumbled up and confusing. Effectively using a language that you to communicate with customers requires understanding the cultural context that it comes in. The title of this blog is… Read More »

Context Is Almost Everything In Advertising

We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message. By context, I meant the executional elements that round out the message and provide a framework for it. The strategy might be “Tide cleans clothes better.” But there needs to be an execution around that… Read More »

What’s In a Blog Post

After a few hundred blog posts, for myself and others, I might have learned a little on how to put a good post together.  So here are a few tips for anyone starting or considering putting a blog together. It is really quite simple if you stick to some easy rules: Have a Snappy headline… Read More »

Stories Have Staying Power

In the mid-1970s, my parents arranged for a condo in Florida when I was living in New York. We had a family summer vacation, joined by my brother-in-law and sister and their small two girls, aged 5 and 6. One day we were going to go to dinner with some people and had an hour… Read More »

What’s the Real Price?

When buying a new car in the US, you are given two prices on the vehicle as you browse: Manufacturers Suggested Retail Price (MSRP) and Market Adjusted Price (MAP). Why?  MSRP is required disclosure on all vehicles and is commonly called the “sticker price.”  It used to be an anchor price that told buyers what… Read More »