Category Archives: Advertising

PART V: Seek Professional Help for Advertising

PART V of V: 5 Advertising Mistakes Retailers Make Ever go into a car dealership and ask the sales guy to tune your engine?  You don’t really think that he/she would know how to do it, do you? Sales people sell cars they don’t provide highly technical engine adjustments.  The dealership has trained mechanics for… Read More »

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, all language and all communications. We name ourselves first.  We grow up knowing our labels and very few of us change those labels.  This is us adding our own version of metatags with each choice… Read More »

Trying to Introduce Capitalism

A freelance assignment in Hungary came up in 1989. The country was just breaking free from Russian domination and communism. A bank in Budapest, called DunaBank, wanted to launch a credit card. I was hired based on my marketing work with Texaco’s credit card operation, and the fact that Canada was less scary and more… Read More »

Wearing the New Jersey

As Super Bowls, Stanley Cups and other championships roll around, it is interesting to see so many people wearing the jerseys or replicant jerseys of their favourite teams and players.  It is a new thing. Even putting names on the backs of jerseys is a relatively new thing and not all teams even add them.… Read More »