Category Archives: Advertising

Wearing the New Jersey

As Super Bowls, Stanley Cups and other championships roll around, it is interesting to see so many people wearing the jerseys or replicant jerseys of their favourite teams and players.  It is a new thing. Even putting names on the backs of jerseys is a relatively new thing and not all teams even add them.… Read More »

What’s In a Blog Post

After a few hundred blog posts, for myself and others, I might have learned a little on how to put a good post together.  So here are a few tips for anyone starting or considering putting a blog together. It is really quite simple if you stick to some easy rules: Have a Snappy headline… Read More »

Girls with Big Noses Make Great Actresses

Everybody thinks they know advertising and can provide us with a critique of what’s good and what’s not.  Rarely do I hear criticism that shows consumers understand the strategies we employ to get messages across. More often than not people evaluate commercials based on entertainment value.  We don’t. I recall shortly after we had begun… Read More »

Me and Koolio Down in the Jungle

It was the middle of the summer of 1978, I had just taken a job working with Grey de Venezuela, an advertising agency in Caracas, Venezuela. The appeal to me was for some control.  I had been working in massive agencies in New York City where I was just another brick in the wall.  In… Read More »