Category Archives: Advertising

Stories Have Staying Power

In the mid-1970s, my parents arranged for a condo in Florida when I was living in New York. We had a family summer vacation, joined by my brother-in-law and sister and their small two girls, aged 5 and 6. One day we were going to go to dinner with some people and had an hour… Read More »

Geppetto Management

Everyone who has ever managed people should aim to be a “Geppetto Manager.” In the famous Italian story, retold by Disney, Geppetto was the old woodcarver who made a wooden marionette named Pinocchio. Pinocchio, the puppet, dreams of becoming a real boy. The story is about how Pinocchio learns to have a conscience and then,… Read More »

Trying to Introduce Capitalism

A freelance assignment in Hungary came up in 1989. The country was just breaking free from Russian domination and communism. A bank in Budapest, called DunaBank, wanted to launch a credit card. I was hired based on my marketing work with Texaco’s credit card operation, and the fact that Canada was less scary and more… Read More »

What’s the Real Price?

When buying a new car in the US, you are given two prices on the vehicle as you browse: Manufacturers Suggested Retail Price (MSRP) and Market Adjusted Price (MAP). Why?  MSRP is required disclosure on all vehicles and is commonly called the “sticker price.”  It used to be an anchor price that told buyers what… Read More »

Wearing the New Jersey

As Super Bowls, Stanley Cups and other championships roll around, it is interesting to see so many people wearing the jerseys or replicant jerseys of their favourite teams and players.  It is a new thing. Even putting names on the backs of jerseys is a relatively new thing and not all teams even add them.… Read More »