Category Archives: Retail

Never Introduce a Product Without the Product

On October 17, 2018, the Canadian government legalized cannabis.  The federal government left it up to the provinces to figure out distribution but it seems like no one really did the marketing calculations right. In Ontario, for example, orders are going unfilled despite a move to throttle demand by limiting distribution until next April.  The… Read More »

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. The organization that put it on was the Canadian Academy of Recording Arts and Sciences (CARAS). They had this crazy idea that they should be making money from it rather than losing or at best breaking even. Enter Jacques… Read More »

A Case for the Berlitz School of Menu

Hello Berlitz!  Hello Rosetta Stone!  You think we want to speak Mandarin fluently in 30 days – HAH! What we really want to know is the difference between “hashi” and “gohan” in a Japanese restaurant. What is a glass of “palinka”? What the heck is “chupe de camarones”?  Should I order the “murgh cholay” or… Read More »

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, all language and all communications. We name ourselves first.  We grow up knowing our labels and very few of us change those labels.  This is us adding our own version of metatags with each choice… Read More »

PART V: Seek Professional Help for Advertising

PART V of V: 5 Advertising Mistakes Retailers Make Ever go into a car dealership and ask the sales guy to tune your engine?  You don’t really think that he/she would know how to do it, do you? Sales people sell cars they don’t provide highly technical engine adjustments.  The dealership has trained mechanics for… Read More »