Category Archives: Life

Why Write Another Book About Creating Advertising?

After  many cocktail parties, I realized that most consumers see advertising and criticize it as if they knew what went in to creating it. They never think about the process, only the end result. When we look at an iceberg, we remark on its beauty without realizing that nine tenths of it are below water.… Read More »

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, all language and all communications. We name ourselves first.  We grow up knowing our labels and very few of us change those labels.  This is us adding our own version of metatags with each choice… Read More »

Sports and Loss of Spontaneity

Ratings seriously are off for NFL games this year and there are lots of theories why.  The tumultuous US election is one reason being offered.  That was a wilder reality show than the average NFL game.  And people love the spontaneity of those reality shows. But could that be the only reason? One of the reasons… Read More »