Category Archives: Media

Girls with Big Noses Make Great Actresses

Everybody thinks they know advertising and can provide us with a critique of what’s good and what’s not.  Rarely do I hear criticism that shows consumers understand the strategies we employ to get messages across. More often than not people evaluate commercials based on entertainment value.  We don’t. I recall shortly after we had begun… Read More »

The Day the Junos Went Public

The Juno Awards was an annual private music industry awards ceremony for insiders, wearing tuxedos and gowns, until 1995. The organization that put it on was the Canadian Academy of Recording Arts and Sciences (CARAS). They had this crazy idea that they should be making money from it rather than losing or at best breaking even. Enter Jacques… Read More »