Category Archives: Advertising

How To Evaluate Advertising Creative

What are the secrets to assessing a creative presentation when your agency shows you the work?  It is no secret.  It is just a discipline to learn. I just got back from the presentation of a new ad.  The client did very well.  He knew how to evaluate the presented material and his questions and… Read More »

Logic Can Be Confusing in Advertising

Our brains really don’t understand math all that well.  And I am not talking about the average person’s ability to solve quadratic equations. As mentioned in earlier blogs, our brains can be easily fooled.  And advertising is there to make our clients look good, sometimes with shifty logic. As advertisers, for example, we can take… Read More »

Between, Between and Drink a Chair

Be careful with translations.  Relying on Google or any other digital translation can bring you problems,  Not just small mistakes; but mistakes where the meaning is jumbled up and confusing. Effectively using a language that you to communicate with customers requires understanding the cultural context that it comes in. The title of this blog is… Read More »

Context Is Almost Everything In Advertising

We have seen a lot of commercials that just don’t sell.  One reason can be the context of the message. By context, I meant the executional elements that round out the message and provide a framework for it. The strategy might be “Tide cleans clothes better.” But there needs to be an execution around that… Read More »