Ratings seriously are off for NFL games this year and there are lots of theories why. The tumultuous US election is one reason being offered. That was a wilder reality show than the average NFL game. And people love the spontaneity of those reality shows. But could that be the only reason? One of the reasons… Read More »
Have you noticed how everyone is crabby and crotchety these days? It is the Baby Boomers’ fault. The Boomers have always transformed the texture of society ever since they arrived en masse after WWII. They transformed popular music, fashion styles and redefined society as they reached adulthood. They added the energy and enthusiasm of youth… Read More »
There has been some recent controversy about whether the Canadian government got their money’s worth when they spent an estimated $56,000 to have Finance Minister Jim Flaherty stamp the final Canadian penny produced for circulation. It was staged as a publicity stunt in May at the Royal Canadian mint in Winnipeg with accompanying press conference.… Read More »
When you watch a football game, you see officials watching the runners being tackled or run out of bounds. These officials then run out, grab the ball and place it on the field when they estimate it was advanced to. It is a field of 100 (US) or 110 (Canadian) yards, and the placement is… Read More »
We were pleased a few years ago when our Media Director advised us that she had negotiated a free promotion activation from the CBC. She got a promotional tie-in with Hockey Night in Canada (HNIC) for our Subway client and, even better, it was to run during the highly rated Stanley Cup Playoffs. All… Read More »
As Super Bowls, Stanley Cups and other championships roll around, it is interesting to see so many people wearing the jerseys or replicant jerseys of their favourite teams and players. It is a new thing. Even putting names on the backs of jerseys is a relatively new thing and not all teams even add them.… Read More »
After a few hundred blog posts, for myself and others, I might have learned a little on how to put a good post together. So here are a few tips for anyone starting or considering putting a blog together. It is really quite simple if you stick to some easy rules: Have a Snappy headline… Read More »
It is quite amazing how easy your job is. Just ask someone who doesn’t do it. At the same time, from your point of view, their job is amazingly easy. We get this every day in advertising because with digital tools it is not that challenging to make something that looks like an ad. But… Read More »
In honour of November being Mustache Month for Prostate Cancer, here are two stories about how mustaches have screwed up commercial shoots for me. First case was a Mr. Clean commercial we shot. It was a typical Procter & Gamble commercial. Lady of the house uses Mr. Clean to leave her house looking bright and… Read More »
Often we hear arguments that ring sort of true when they otherwise should not. Some of these I call The Yao Ming Argument. It is when you take an exception and make it seem like the normal, the average. For example, as the US struggles with its messed up healthcare system, people continually point out to… Read More »