The Humour Bias in Persuasion
Self admission here, I love the use of humour in persuasion. Why? Humour opens the communication target’s brain for awareness, acceptance, and retention by reducing its need for defense. It increases a sense of affinity and increases the communicator’s sense of confidence. As it does this the target becomes more accessible. In short, it creates… Read More: The Humour Bias in Persuasion »