Tag Archives: new product

Lost Products: The Hall of Lame

Anyone who has worked in marketing or advertising, particularly in packaged goods, has worked on a lot of new product ideas that were never a success in the market. Some products died in concept testing, some actually made it to prototype then test market in regional or local markets, and some made it nationally before… Read More: Lost Products: The Hall of Lame »

The Successful Failure of Pampers

You can be successful, and still fail. All it takes is a change in market conditions. We were rewarded for excellent work with P&G on Ariel and Camay in Venezuela by receiving the assignment for the launch of Pampers. There was virtually no competition except old fashioned cloth diapers. How could we miss? Pampers had… Read More: The Successful Failure of Pampers »