Tag Archives: suspend disbelief

The Added Value of Acting over Announcing

The quality of acting in television commercials and influencer videos has deteriorated to the point where copy is just announced or talking points regurgitated. Maybe we have forgotten why good acting makes a difference. When an announcer or influencer tells you “Try the new XRB20, it’s great! Buy it now!” – you get the message. But you… Read More: The Added Value of Acting over Announcing »