For most of my career I have kept a large apothecary jar of candy in my office. Rarely does anyone ask me why. Do I have a sweet tooth? Well, yes. Am I just being generous? That’s doubtful. I do have a jar of candy in my office because it is a great psychological tool.… Read More »
I have worked in both the US and Canada one thing I have found curious is that the markets have approached Diversity and Inclusion in two different ways. First the US: When I worked there twenty five years ago, there were quotas for “minorities” to appear in commercials. Clients required these quotas to be met… Read More »
Be careful with translations. Relying on Google or any other digital translation can bring you problems, Not just small mistakes; but mistakes where the meaning is jumbled up and confusing. Effectively using a language that you to communicate with customers requires understanding the cultural context that it comes in. The title of this blog is… Read More »
Our brains really don’t understand math all that well. And I am not talking about the average person’s ability to solve quadratic equations. As mentioned in earlier blogs, our brains can be easily fooled. And advertising is there to make our clients look good, sometimes with shifty logic. As advertisers, for example, we can take… Read More »
There has been some recent controversy about whether the Canadian government got their money’s worth when they spent an estimated $56,000 to have Finance Minister Jim Flaherty stamp the final Canadian penny produced for circulation. It was staged as a publicity stunt in May at the Royal Canadian mint in Winnipeg with accompanying press conference.… Read More »
Toronto should offer thanks, maybe a statue, to the one man who has made this city into the world class city it has become. When I was a kid, Toronto was a weak number two city in Canada. Montreal was the most important city with Vancouver a distant number three. Head offices were in Montreal. Everyone… Read More »
Have you noticed how everyone is crabby and crotchety these days? It is the Baby Boomers’ fault. The Boomers have always transformed the texture of society ever since they arrived en masse after WWII. They transformed popular music, fashion styles and redefined society as they reached adulthood. They added the energy and enthusiasm of youth… Read More »