In this season of awards – no wait! … awards always seem to be in season. Doesn’t having so many awards for so many different things dilute the value of any award? We are just getting through Nobel Season. Soon it will be time for Oscars, Golden Globes, BAFTAs, Emmies, Grammies, Junos, ESPys and on… Read More »
After many cocktail parties, I realized that most consumers see advertising and criticize it as if they knew what went in to creating it. They never think about the process, only the end result. When we look at an iceberg, we remark on its beauty without realizing that nine tenths of it are below water.… Read More »
We had launched a cereal with Wayne Gretzky on the box in 1984. It was a front page success in Canada. This was unusual because cereals are rarely launched in Canada alone. Usually we relaunched cereals that already had been successes in the United States, our huge test market to the south. Things had gone smoothly… Read More »