Back before social media, getting an overnight announcement was very challenging, especially if you wanted to limit who got it. Easy to do now with an email blast, a tweet or a social media post. Not so then. Steelcase, one of the world’s leading manufacturers of office furniture, needed to rejuvenate its Canadian operation and… Read More: When the Dodgers Won the Day »
In this season of awards – no wait! … awards always seem to be in season. Doesn’t having so many awards for so many different things dilute the value of any award? We are just getting through Nobel Season. Soon it will be time for Oscars, Golden Globes, BAFTAs, Emmies, Grammies, Junos, ESPys and on… Read More: Nobel Prize Award Winning Book! »
Mi primer año de estudiar en Filadelfia, en los años 70, un amigo mío en el edificio de mi dormitorio me dijo que él tenía una moto que había dejado en Carolina de Norte. Él iba a mandarla a Filadelfia, pero me dijo era demasiado caro de hacerlo. Yo recientemente llegué a la costa este… Read More: Mis Diarios de Motocicleta »
The first year I was at school in Philadelphia, in the 1970s, a friend in my dorm told me that he had a motorcycle that he had left in North Carolina. He was going to ship it up to Philadelphia but it was expensive to ship it. I had only recently arrived at the East… Read More: My Motorcycle Diaries »
Every place, person and thing has a name, mostly applied locally and then eventually agreed upon by everyone else. When the US thought of appropriating and renaming the Gulf of Mexico, it was trying to change a centuries old agreed upon name. It didn’t work. It got me thinking about how we call places and… Read More: Misuri, Arquinsau, and Germany By Any Other Name »
After many cocktail parties, I realized that most consumers see advertising and criticize it as if they knew what went in to creating it. They never think about the process, only the end result. When we look at an iceberg, we remark on its beauty without realizing that nine tenths of it are below water.… Read More: Why Write Another Book About Creating Advertising? »
I have worked in both the US and Canada one thing I have found curious is that the markets have approached Diversity and Inclusion in two different ways. First the US: When I worked there twenty five years ago, there were quotas for “minorities” to appear in commercials. Clients required these quotas to be met… Read More: Diversity & Inclusion in Advertising; A Tale of Two Solitudes »
One example that randomness can bring order is the theory that an infinite number of monkeys hitting keys at random on a keyboard for an infinite amount of time will almost surely type a given text, such as the complete works of William Shakespeare. The odds of this happening are obviously infinitely small. There have… Read More: Infinite Monkeys Spell: Gazortenflap »
Names are funny things. They are the nouns of our lives. They create expectations and label us. They become our brands. We are often asked why we named our company Calexis and what it means. The truth is, we made it up. Our business is creativity. We create brand imagery and names for our clients,… Read More: Hey Calexis, Why the Funny Name? »
Human beings have an obsession for naming things. This is not surprising since it is the basis of all society, all language and all communications. We name ourselves first. We grow up knowing our labels and very few of us change those labels. This is us adding our own version of metatags with each choice… Read More: Naming Things: An Advertising Solution »