A freelance assignment in Hungary came up in 1989. The country was just breaking free from Russian domination and communism, literally at that very moment. A bank in Budapest, called DunaBank, wanted to use their new entrepreneurial freedom to launch a credit card. We did this and after a couple weeks returned home. After I… Read More »
The Creative strategy for Camay bar soap in Venezuela was that it was gentle, leaving skin feeling soft because Camay contained cold cream. Softness was the end benefit of using the product, being caressable was the end-end benefit. The commercials were designed to empower the female Camay user. The lead character was always a young… Read More »
One minute I was playing squash with my friend Alan, the next minute I was totally in the dark. I could see nothing. Just blackness. Nothing. What happened? The weird thing was that Alan saw the same thing. We had been playing squash on the fifth floor of a club in New York City on… Read More »
A freelance assignment in Hungary came up in 1989. The country was just breaking free from Russian domination and communism. A bank in Budapest, called DunaBank, wanted to launch a credit card. I was hired based on my marketing work with Texaco’s credit card operation, and the fact that Canada was less scary and more… Read More »
When buying a new car in the US, you are given two prices on the vehicle as you browse: Manufacturers Suggested Retail Price (MSRP) and Market Adjusted Price (MAP). Why? MSRP is required disclosure on all vehicles and is commonly called the “sticker price.” It used to be an anchor price that told buyers what… Read More »
I once gave a class presentation about the psychology used in advertising that leads people to deceive themselves. I outlined some of the techniques to our class of about twenty or so. At the end of the class, a number of students said they did not believe me. They said they could never be fooled… Read More »
Everyone who has ever managed people should aim to be a “Geppetto Manager.” In the famous Italian story, retold by Disney, Geppetto was the old woodcarver who made a wooden marionette named Pinocchio. Pinocchio, the puppet, dreams of becoming a real boy. The story is about how Pinocchio learns to have a conscience and then,… Read More »
The leaves don’t turn; the snow doesn’t fall. It doesn’t get colder or in the spring thaw. There are some seasonal changes, more or less rain, hurricanes. But no gradual progression of the seasons. So how do people mark the changing of the Florida seasons? The secret for residents is the flow of commercial holidays… Read More »
There was more to Haida Gwaii than the ruins of the Haida villages like SGang Gwaay. We also visited Tanu (T’aanuu llnagaay) the burial place of well known Haida artist, Bill Reid. We also visited Skedans (Koona Llnaagay which means “Village at the Edge” – note the word for village is sometime written llanagaay, llnagaay, llnaagay because Haida is essentially an… Read More »
When we were kids and wanted to play baseball, more than often we had too few players to play a full game with two teams. There were two options: scrub and ping-pong. For scrubs, when the bell rang for lunch or the end of the school day, the boys would make a run for the… Read More »