Watching retailers do their own commercials on TV often makes me cringe. Particularly car retailers. They start their commercials by yelling and keep it up. Their theory may be that all their energy makes the viewer think that something exciting is going on. But is just yelling enough? The result is a constant yelling throughout… Read More »
Are origin myths true? No matter, they set the trajectory.
Shooting commercials is an intense process. Very intense. You usually have one day to capture everything you need that’s in your script and then some. You are paying a lot of people on that one day to get exactly what you want and they are all there that day and then …it is over. What you… Read More »
We are in a rapidly evolving time for languages. There are so many new concepts entering our lives, mostly through technology but also through immigration, that we are having to come up with new words and sayings all the time – LOL. IMHO When your BFF sends you a text, there are whole new spelling… Read More »