Category Archives: Life

Nobel Prize Award Winning Book!

In this season of awards – no wait! … awards always seem to be in season. Doesn’t having so many awards for so many different things dilute the value of any award? We are just getting through Nobel Season. Soon it will be time for Oscars, Golden Globes, BAFTAs, Emmies, Grammies, Junos, ESPys and on… Read More »

Why Write Another Book About Creating Advertising?

After  many cocktail parties, I realized that most consumers see advertising and criticize it as if they knew what went in to creating it. They never think about the process, only the end result. When we look at an iceberg, we remark on its beauty without realizing that nine tenths of it are below water.… Read More »

Naming Things: An Advertising Solution

Human beings have an obsession for naming things.  This is not surprising since it is the basis of all society, all language and all communications. We name ourselves first.  We grow up knowing our labels and very few of us change those labels.  This is us adding our own version of metatags with each choice… Read More »